Transient Becoming - Self-improvement and Capitalist Virtuousness in Contemporary China

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Gil Hizi

How do individuals seek to become better persons in contemporary China? How do they navigate the complex demands of personal growth given the fragmentation of China's moral landscape? 

Gil Hizi's careful ethnography on "soft skills" workshops in China examines the pursuit and enactment of virtue, termed "capitalist virtuousness," through the expanding genre of self-improvement.

The book reveals how these workshops create heterotopian spaces that offer participants "transient optimism and virtue realization", in which individuals experientially exceed their social reality. They perform an idealized sense of self-worth and autonomy, even if these transformations remain short-lived and bounded. Through this volume, Hizi illuminates how self-improvement becomes a constant state of incompleteness, requiring self-validation, in the context of aspiration for a "purified and moral image" of global capitalism.

With a deep appreciation of the moral turn, this book offers insights into Chinese studies, affect studies, anthropology and sociology, by meticulously detailing the lived experiences of person-making amidst globalizing forces and the contradictions inherent in modern aspirations.

“In Transient Becoming, Gil Hizi offers a penetrating and elegantly argued account of self-improvement culture in urban China. With conceptual precision and ethnographic sensitivity, he demonstrates how morality, affect, and personhood are reworked within market society. This book stands out for its refusal of theoretical simplification and for its sustained attention to lived moral dilemmas. It is a significant and timely intervention in debates on subjectivity, morality, and market modernity.”
– Yunxiang Yan, University of California, Los Angeles

Gil Hizi is a sociocultural anthropologist working as a lecturer and researcher at University of Cologne.

Publication Year: 2026
184 pp, 229 x 152mm
Paperback
ISBN: 
978-981-325-319-3